How do you find your way in an age of information overload? How can
you filter streams of complex information to pull out only what you
want? Why does it matter how information is structured when Google
seems to magically bring up the right answer to your questions?
What does it mean to be "findable" in this day and age?
This eye-opening new book examines the convergence of information
and connectivity. Written by Peter Morville, author of the
groundbreaking Information Architecture for the World Wide Web, the
book defines our current age as a state of unlimited findability.
In other words, anyone can find anything at any time. Complete
navigability.
Morville discusses the Internet, GIS, and other network
technologies that are coming together to make unlimited findability
possible. He explores how the melding of these innovations impacts
society, since Web access is now a standard requirement for
successful people and businesses. But before he does that, Morville
looks back at the history of wayfinding and human evolution,
suggesting that our fear of being lost has driven us to create
maps, charts, and now, the mobile Internet.
The book's central thesis is that information literacy,
information architecture, and usability are all critical components
of this new world order. Hand in hand with that is the contention
that only by planning and designing the best possible software,
devices, and Internet, will we be able to maintain this
connectivity in the future. Morville's book is highlighted with
full color illustrations and rich examples that bring his prose to
life.
Ambient Findability doesn't preach or pretend to know all the
answers. Instead, it presents research, stories, and examples in
support of its novel ideas. Are we truly at a critical point in our
evolution where the quality of our digital networks will dictate
how we behave as a species? Is findability indeed the primary key
to a successful global marketplace in the 21st century and beyond.
Peter Morville takes you on a thought-provoking tour of these memes
and more - ideas that will not only fascinate but will stir your
creativity in practical ways that you can apply to your work
immediately.
"A lively, enjoyable and informative tour of a topic
that's only going to become more important."
- David Weinberger, Author, Small Pieces Loosely Joined and The
Cluetrain Manifesto "I envy the young scholar who finds this
inventive book, by whatever strange means are necessary. The future
isn't just unwritten-it's unsearched."
- Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic
Frontier Foundation "Search engine marketing is the hottest
thing in Internet business, and deservedly so. Ambient Findability
puts SEM into a broader context and provides deeper insights into
human behavior. This book will help you grow your online business
in a world where being found is not at all certain."
- Jakob Nielsen, Ph.D., Author, Designing Web Usability: The
Practice of Simplicity "Information that's hard to find
will remain information that's hardly found-from one of the
fathers of the discipline of information architecture, and one of
its most experienced practitioners, come penetrating observations
on why findability is elusive and how the act of seeking changes
us."
- Steve Papa, Founder and Chairman, Endeca "Whether it's a
fact or a figure, a person or a place, Peter Morville knows how to
make it findable. Morville explores the possibilities of a world
where everything can always be found-and the challenges in getting
there-in this wide-ranging, thought-provoking book."
- Jesse James Garrett, Author, The Elements of User Experience
"It is easy to assume that current searching of the World Wide
Web is the last word in finding and using information. Peter
Morville shows us that search engines are just the beginning.
Skillfully weaving together information science research with his
own extensive experience, he develops for the reader a feeling for
the near future when information is truly findable all around us.
There are immense implications, and Morville's lively and
humorous writing brings them home."
- Marcia J. Bates, Ph.D., University of California Los Angeles
"I've always known that Peter Morville was smart. After
reading Ambient Findability, I now know he's (as we say in
Boston) wicked smart. This is a timely book that will have lasting
effects on how we create our future.
- Jared Spool, Founding Principal, User Interface Engineering
"In Ambient Findability, Peter Morville has put his mind and
keyboard on the pulse of the electronic noosphere. With tangible
examples and lively writing, he lays out the challenges and wonders
of finding our way in cyberspace, and explains the mutually
dependent evolution of our changing world and selves. This is a
must read for everyone and a practical guide for
designers."
- Gary Marchionini, Ph.D., University of North Carolina "Find
this book! Anyone interested in making information easier to find,
or understanding how finding and being found is changing, will find
this thoroughly researched, engagingly written, literate,
insightful and very, very cool book well worth their time. Myriad
examples from rich and varied domains and a valuable idea on nearly
every page. Fun to read, too! - Joseph Janes, Ph.D., Founder,
Internet Public Library
Ausstattung/Bilder: 2005. XIV, 188 p. w. col. figs.
Seitenzahl: 188
Englisch
Abmessung: 229mm x 154mm x 12mm
Gewicht: 397g
ISBN-13: 9780596007652
ISBN-10: 0596007655
Best.Nr.: 14948221
"Morville zeigt das Web aus einem alternativen Blickwinkel. Er selbst bezeichnet dies als Sichtweise durch ein Prisma, das die verschiedenen Facetten des Webs zugänglich macht. [...] Das Buch eignet sich sowohl als von der Struktur als auch vom Umfang her für ruhige Leseabende. Hinzu kommt, dass das Englisch leicht zu verstehen ist und kaum technisches Grundwissen vorausgesetzt wird. [...] Gesamtnote: sehr gut." - www.dotnetpro.de, Heft 3/2006
"In dem handlichen Buch bespricht Peter Morville das Kernproblem aller Daten - ihre Auffindbarkeit. Gestaltet als Tagebuch, wird der Leser angeregt, über den ansteigenden Informationsfluss nachzudenken. Empfehlenswert für alle Medieninteressierten." - Jens Franke, Visual-X Magazin, 12/2006 "Fasst man zusammen, so ist an Morvilles Text besonders bemerkenswert, dass nach einigen Jahren, in denen die Suche im Web als ein Problem der Suche in unstrukturierten Daten angesehen wurde, nun wieder verstärkt Erschließungsansätze, die auf klassische Erschließungsinstrumente zurückgehen, propagiert werden. [...] Als eine Einführung in aufkommende Technologien rund um die Suche [...] durchaus geeignet." - Information-Wissenschaft und Praxis, Mai 2006 "Morville zeigt das Web aus einem alternativen Blickwinkel. Er selbst bezeichnet dies als Sichtweise durch ein Prisma, das die verschiedenen Facetten des Webs zugänglich macht. [...] Das Buch eignet sich sowohl als von der Struktur als auch vom Umfang her für ruhige Leseabende. Hinzu kommt, dass das Englisch leicht zu verstehen ist und kaum technisches Grundwissen vorausgesetzt wird. [...] Gesamtnote: sehr gut." - www.dotnetpro.de, Heft 3/2006
Peter Morville is best known as a founder of the field of information architecture. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy.
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