Peripheral Vision - Schoemaker, Paul J. H.; Day, George S.

Paul J. H. Schoemaker George S. Day 

Peripheral Vision

Detecting the Weak Signals That Will Make or Break Your Company

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Peripheral Vision

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organisation at sensing, interpreting and acting on these signals? This book willhelp your organization see farther to seize the opportunities and avoid the risks that come from the periphery.

Produktinformation
  • Abmessung: 243mm x 164mm x 27mm
  • Gewicht: 555g
  • ISBN-13: 9781422101544
  • ISBN-10: 1422101541
  • Best.Nr.: 20807414
PhD George S. Day is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.