Guerrilla Teleselling

Guerrilla Teleselling

Eine Fülle geheimer Insider-Tricks und Kniffe des effizienten und erfolgreichen Verkaufs - und zwar über elektronische Medien wie Telefon, Fax, E-mail und Internet! Was zeichnet einen guten Telefonverkäufer aus? Wie erreicht man die besten Märkte? Wie schafft man es, telefonisch bis zu den Entscheidungsträgern vorzudringen? Das Buch gibt Antwort auf diese und viele weitere Fragen.

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Inhaltsangabe

GETTING READY FOR BUSINESS

Why TeleSelling?

What Makes Guerrilla TeleSelling Unique?

Setting Goals and Objectives

How to Stay Motivated

Preparing Your TeleSelling Workspace

Controlling Interruptions

Managing Pressure and Stress

Your TeleSelling Voice

Greeting Inbound Calls

Increase Your Caller's Satisfaction

Developing an Effective Script

Lead Management Systems

Whom to Call?

GUERRILLA TACTICS THAT GET THE BUSINESS

Opening Moves

Getting Through Voice Mail

Questioning and Qualifying

The 37 Magic Selling Questions

Presenting Your Proposal

Ask for the Order

Dealing with Objections

Serve to Sell Again

MANAGING A TELESELLING DEPARTMENT

Finding the Right People

Measuring Your Success

CREATING YOUR TELEPRESENCE

Creating a Guerrilla Marketing Calendar

Staying in Front of the Customer

Make Your Sales Letters Sizzle

Just the Fax

Creating Effective Newsletters

Become an Author and an Authority

Electronic Brochures

Marketing Yourself On-Line

Videoconferencing and Other Modern Miracles

Appendix

Bibliography

Index