Marketing via Internet ist eine wirkungsvolle Werbemethode für Ihr
Unternehmen. Doch das Internet darf nicht als bloßer Warenkatalog
dienen, es muss "Wertschöpfung" bieten - und das in nur 8
Sekunden. "E-Marketing" ist ein praktischer Leitfaden,
der Ihnen Schritt für Schritt 'Insider-Geheimnisse'
vermittelt, wie Sie auf Marketingaktivitäten im Internet eine gute
Resonanz erhalten. Behandelt werden alle Aspekte des Marketing -
angefangen bei der Auswahl der richtigen Software bis hin zur
praktischen Umsetzung von Werbekampagnen.
The internet provides one of the most effective marketing tools
your company can use to promote your brand, service or products. It
offers a whole range of new ways to reach both new and existing
customers; support press enquiries; research campaigns; investigate
new export markets; set up focus groups; get advice or discuss
techniques with other professionals, or simply find the best place
to buy balloons for your next product launch!
The opportunities are endless but you need to know what you want to
achieve and how to go about achieving it. In this comprehensive
book Simon Collin provides all the latest information you need to
understand and use the range of new tools available. He points out
the pitfalls as well as highlighting the advantages of using the
Internet. Whether you are still planning a start-up or if
you're hoping to bring your marketing efforts up to date, you
will find this book an essential starting point.
E-marketing is packed with references to useful websites and each
chapter covers a particular area of marketing and explains how it
works on the Net.
"Whether you are still planning a start-up or if you are hoping to bring your company's marketing efforts up to date, you will find that E-Marketing is an essential starting point." (Sales Director, January 2001) "This title will offer a valuable insight into the techniques that can be utilised to promote your business." (Internet Works, March 2001) ."a useful starting point...comprehensive book....a great number of references to useful websites"... (Freelance Informer, 19 october 2001)
SIMON COLLIN is a freelance columnist and an expert on all aspects of E-business. He is author of the Wiley Business-to-Business Bible and E-commerce books.
Inhaltsangabe
Marketing on the Internet
Internet branding
Websites
Content
Promoting your site
Advertising on the Web
Measuring response
Direct marketing
E-commerce
Public and press relations
Research and study
Marketing talk
Getting online
Directory
Glossary
Ein Marktplatz-Angebot für "e-marketing" für EUR 64,95
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