Warum kaufen wir was, was erzeugt bei uns die Entscheidung zum
Kauf?
Ein sehr interessanter Einblick in unser Gehirn und wie es auf
Marketing und Werbung reagiert.
Even the faintest whiff of lemon sells cleaning products. Negative
messages from politicians win votes. Product placement in films
rarely works. Many multi-million pound advertising campaigns are a
complete waste of time. These are just a few of the findings of
Martin Lindstrom's groundbreaking study of what really makes
consumers tick. Convinced that there is a gulf between what we
believe influences us and what actually does, he set up a highly
ambitious research project that employed the very latest in
brain-scanning technology and called on the services of some 2000
volunteers."Buyology" shares the fruits of this research,
revealing for the first time what actually goes on inside our heads
when we see an advertisement, hear a marketing slogan, taste two
rival brands of drink, or watch a programme sponsored by a major
company. The conclusions are both startling and groundbreaking,
showing the extent to which we deceive ourselves when we think we
are making considered decisions, and revealing factors as varied as
childhood memories and religious belief that come together to
influence our decisions and shape our tastes.
Martin Lindstrom, geboren 1971, ist ein international anerkannter Experte im Bereich Markenbildung. Mit nur zwölf Jahren gründete er seine eigene Werbeagentur und legte damit den Grundstein für seine Karriere, die ihn zu einem der bekanntesten Marketinggurus der Welt machte.
Ein Marktplatz-Angebot für "Buy.ology" für EUR 5,00
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