Business Research Methods

Business Research Methods

Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.

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Alan Bryman is Professor of Organisational and Social Research at the University of Leicester.

Inhaltsangabe

From the contents: Part One; 1: Business research strategies; 2: Research designs; 3: Planning a research project and formulating research questions; 4: Getting Started: Reviewing the literature and formulating research questions; 5: Ethics and politics in business research; Part Two; 6: The nature of quantitative research; 7: Sampling; 8: Structured interviewing; 9: Self completion questionnaires; 10: Asking questions; 11: Structured observation; 12: Content analysis; 13: Secondary analysis and official statistics; 14: Quantitative data analysis; 15: Using SPSS for Windows; Part Three; 16: The nature of qualitative research; 17: Ethnography and participant observation; 18: Interviewing in qualitative research; 19: Focus groups; 20: Language in qualitative research; 21: Documents as sources of data; 22: Qualitative data analysis; 23: Computer-assisted qualitative data analysis: Using NVivo V7; Part Four; 24: Breaking down the quantitative/qualitative divide; 25: Mixed methods research: combining quantitative and qualitative research; 26: E-research: using the Internet as object and method of data collection; 27: Writing up business research